Champion

Posted by Jaz Ong on

Dated way back to 1919, Champion started as a sports apparel and inspired athletes. Partnering with Michigan spun off history of Champion dressing up coaches, schools and colleges. Their high quality and versatile style was affordable and many adopted as they selected sportswear. 

Champion had focused on functionality and durability, with these unique selling proposition, they had gotten the US Military Academy to wear their apparel during training. 

In the 40s, Reverse Weave was first introduced to reduce damage to garments when washed. All Reverse Weave sweatshirts are characterised by the two side panels on the sides. Even the cuffs, neck and hem of the Reverse Weave sweatshirts have the same characteristic of the inserts in order to avoid the dispersion of heat during and after training whilst keeping the freedom of movement.

In the 60s, the iconic 60 "C" logo was stitched to the left sleeve. During that era, NBA had also popularised Champion during the 90s, and the brand became the go to brand for all on and off court merchandise. 

Champion remain to reign the street styles, as hype beasts and baes continue to see this brand as the icon to own and be dressed in. 

50's Vintage Tee

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